How to take your email marketing to the next level

7 key areas of focus to review and improve your email marketing capability The last couple of days, I’ve been attending the International Email Expo at Frankfurt. It’s been nice to listen to and discuss the latest advice from email marketing consulting friends old and new @JordieVan Rijn, @KathPay, @TamaraGielen, @DelaQuist, Bruno Florence, @pignonsurmail, Philip Storey, @MichaelLeander and last but not least, my host Torsten Schwarz. It’s been good to see how email marketing in thriving in Europe. It’s no more than what you would expect since email remains a core communications channel and Email drives far more revenue than social media. It’s been interesting to see from the talks and when judging the email marketing awards some really advanced examples of targeted, relevant emails which are delivering excellent results. Reviewing your email marketing capability In my talk I was looking to help attendees diagnose the opportunities for making their email marketing more effic
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