Innovation in Marketing

5 key themes of Modern Marketing innovation Innovation is a concept that is referenced regularly in marketing content: from blog posts to keynotes, it is widely acknowledged as a critical ingredient for success in the digital age. Yet, for all the importance attributed to innovation, it is rarely analysed or explored. We decided to take a closer look to understand how marketers perceive innovation both inside and outside their own organisations. How do marketers define innovation? What are the main enablers of innovation? Do they feel their own marketing is innovative?  We wanted to answer these questions, and more, to understand the key drivers and challenges. We went about doing this by surveying the attendees of our 2014 UK Roadshow in London. This group was made-up of senior-level marketers, representing a wide variety of sectors; both consumer and business-to-business. The Five Key Marketing Innovation themes From the survey results, we distilled five key themes, some of which c
http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/modern-marketing-innovation/

The perfect formula for your online quiz?

5 key elements that distinguish the great online quiz from the ignored In July 2014, quizzes built using Interact were viewed 1 million times. Of those million views, 90% came from the top 10% of quizzes built. To discover what sets excellent quizzes apart from the rest, we ran some statistics, put together graphs, and delved deep into the psychology of what causes some quizzes to outperform the rest. What we found is that all the best quizzes have a good degree of similarity, meaning that there IS a formula for the perfect quiz. I m here today to share that formula with you. Every great quiz has 5 essential elements that come together to make up the content. 1. A title that stands out above social media noise 2. A cover image hook 3. Conversational questions 4. Uplifting and challenging results 5. A sharing plan Let s take a look at each element and the data behind what works. Step 1: Differentiating yourself with an excellent title Quizzes receive the most of their traffic from
http://www.smartinsights.com/persuasion-marketing/gamification/perfect-formula-online-quiz/

Marketing salary surveys show key qualities for gaining digital marketing jobs

What are employers looking for from digital marketers? The latest research from Michael Page and EMR Recruitment shares trends in recruitment salary and skills trends in the world of digital.  Both surveys have highlighted optimism by digital professionals and employers as there are clear signs of continued growth for digital skills. Some of the marketing respondents who were surveyed said that they are focused on trying to keep their digital skills up-to-date through on the job training and self-learning. Over the past year, EMR s report shows that marketing professionals are now more satisfied with their salaries and bonuses are these respondents just working for fantastic employers, or is it true across the UK!. Michael Page s interactive salary checker tool is a great way to check out salaries by county, sector, and digital specialism. Here is an example of salaries for roles in Yorkshire and the North East:
http://www.smartinsights.com/managing-digital-marketing/resourcing-digital-marketing/what-are-employers-looking-for-from-digital-marketers/

Customer Service: The Key to Delivering Experiences Worth Talking About

Do you believe that you provide good customer service? Are you wondering why customer service is so important to your business? To learn how service and social media tie together, I interview John DiJulius for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show […]This post Customer Service: The Key to Delivering Experiences Worth Talking About first appeared on Social Media Examiner. Social Media Examiner – Your Guide to the Social Media Jungle
http://www.socialmediaexaminer.com/customer-service-with-john-dijulius/

Building International Reach with Key Influencers

A process and tools to find influencers in international social media The rise of social media was supposed to democratise the way we share information and in a way it has. Anyone can post information or express their opinion, but in reality some individuals and groups have more influence than others. Identifying and interacting with these key influencers or Key Opinion Leaders (KOLs) can really boost your search engine optimisation (SEO) efforts, content marketing or social media campaigns. Define your topics and research keywords You will of course want to narrow your efforts to those influencers writing, blogging or otherwise involved in your own sector or area. You ll also want to focus relatively tightly on specific keywords as too broad an approach will be more likely to throw up a whole ocean of irrelevant leads you ll have to wade through in order to get to the good stuff. When looking to engage with influencers in international markets it s important not to simply rely on thr
http://www.smartinsights.com/online-pr/online-pr-outreach/find-influencers-influencers-international-social-media/

How to take your email marketing to the next level

7 key areas of focus to review and improve your email marketing capability The last couple of days, I’ve been attending the International Email Expo at Frankfurt. It’s been nice to listen to and discuss the latest advice from email marketing consulting friends old and new @JordieVan Rijn, @KathPay, @TamaraGielen, @DelaQuist, Bruno Florence, @pignonsurmail, Philip Storey, @MichaelLeander and last but not least, my host Torsten Schwarz. It’s been good to see how email marketing in thriving in Europe. It’s no more than what you would expect since email remains a core communications channel and Email drives far more revenue than social media. It’s been interesting to see from the talks and when judging the email marketing awards some really advanced examples of targeted, relevant emails which are delivering excellent results. Reviewing your email marketing capability In my talk I was looking to help attendees diagnose the opportunities for making their email marketing more effic
http://www.smartinsights.com/email-marketing/email-communications-strategy/take-email-marketing-next-level/

Using buyer personas in content marketing

Which Key Features Must Your Persona Include? Personas are a well-established marketing technique to help produce more customer-focused communications. They can be applied to both business-to-business and business-to-consumer markets. However taking a look at how marketers search for information about personas in Google Trends shows that there are a relatively low volume of searches. You can see there is a clear up-tick in interest in personas over the last few years which I think is related to interest in content marketing for which personas are often recommended to generate relevant personas for different audiences. In this article I will introduce the value of using personas which we’re big fans of using to create more personalised email and web-based conversations with prospects as part of marketing automation. The benefits of buyer personas for content marketing To support content marketing initiatives, personas are valuable since they can: Encourage a more strategic approach t
http://www.smartinsights.com/persuasion-marketing/marketing-personas/using-buyer-personas-content-marketing/