Over 56% of the 18-24 age group are Retail Showrooming Retailers are embracing how consumers are using their phones and it s more than a browse or research product function with consumers using their phone in store in a variety of ways to price check, access ratings, reviews and promotions all common Retail Showrooming practices. This research shows the relative popularity of these activities in the UK: comScore are seeing a similar patten in other countries using their panel. For example, in Germany, as comScore s latest research released from their MMX® Multi-Platform panel shows: over 40% of smartphone users are using their phone whilst shopping . You can download the full comScore Multiplatform Majority report from their site. Also, look out for our new report from Tery Spatero on crafting the multi-channel retail experience.
http://www.smartinsights.com/mobile-marketing/mobile-commerce/smart-phone-shopping/
Tag Archives: shopping
Less than 100 days until Google Shopping campaigns switch – are you ready?
6 Migration musts for advertisers to prepare for the switch Remember 2012 when Google switched Google Shopping over to paid ads, and merchants on Google had a collective pain attack? It s happening again. Google recently announced they are switching the current version of Product Listing Ads (PLAs) over to the newer Google Shopping Campaigns format. This will happen by August 2014. It s similar to the initial introduction of paid Product Listing Ads from (October 2012), when Google completely changed how Google Product Search functioned, and required merchants to make the switch within a certain timeline (July 2012). This time, to prepare, read the PLA Guide. How is Google changing Google Shopping and how can you get ready? Below are the details of how Google Shopping Campaigns are different from current Product Listing Ads, Google Shopping Campaigns best practices. Google Shopping Campaigns vs. Current PLAs Google Shopping Campaigns are at their core a new version of current PLAs. U
http://www.smartinsights.com/paid-search-marketing-ppc/paid-search-strategy/google-shopping-campaigns/
Google Shopping campaigns: preparing for the August 2014 switchover
Less than 100 days until Google Shopping Campaigns Switch: 6 migration musts for Advertisers Do you remember 2012 when Google switched Google Shopping over to paid ads, and merchants on Google had a collective pain attack? It s happening again. This month Google announced they are switching the current version of Product Listing Ads (PLAs) over to the newer Google Shopping Campaigns format. Similar to the initial introduction of paid Product Listing Ads from (October 2012) , Google completely changed how Google Product Search functioned, and required merchants to make the switch within a certain timeline (July 2012). This time you can prepare in advance. How is Google changing Google Shopping and how can you get ready? Below are the details of how Google Shopping Campaigns are different from current Product Listing Ads, Google Shopping Campaigns best practices. Google Shopping Campaigns vs. Current PLAs Google Shopping Campaigns are at their core a new version of current PLAs. Unlike
http://www.smartinsights.com/paid-search-marketing-ppc/paid-search-targeting/mary/
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