2015 Marketing trends: focusing on mobile marketing

Including 4 practical tips on mobile optimisation With 2015 fast approaching, we within the marketing industry start to ask ourselves, what’s next? When prompted about their thoughts on the digital marketing trends of 2015, a large number of industry experts gave a similar response as shown in our recent survey Digital Trends for 2015. The answers given by many suggested that mobile marketing is now, and will be the pinnacle of brands marketing strategy. There s a similar pattern in the Smart Insights poll of Digital Marketing Trends in 2015 with mobile marketing in third place behind content marketing and marketing automation. Rand Fishkin of Moz suggested that: ‘for many consumer-focused tasks, mobile is likely to eat away at desktop share’. Jason Falls suggests that ‘2015 will be all about figuring out mobile in some way, and Google will penalize you for not having a mobile optimised website’. This was confirmed in a recent advisory note from Google on the 16th Novemb


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