The Perfect Product category page

Recommended design patterns and best practices for online retail Product category pages This is the second in the series of posts from me in which I hope to give you ideas to consider for testing improvements to page elements on retail and other ecommerce sites following emerging best practices. In my first post, we covered best practices for ecommerce homepage designs. If you work in an ecommerce team at a retailer, or are involved in design for your client’s accounts, then I hope these templates and tips will help generate ideas for testing page enhancements. Key Ecommerce category page wireframe requirements In retail, product category page is the general term referring to pages listing the range of individual products. But you may know Category pages as Hub, Department or Division pages. Then there will often be sub-category pages too depending on the information architecture for the catalogue. The key core elements of a category ecommerce page are summarised in this wirefra


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