How important is organic search as a site referrer [#DigitalInsight]

An example analysis of Groupon s traffic showing a signficant proportion of direct traffic could be SEO-related Gaining organic traffic from SEO is a significant inbound marketing investment for many businesses, so making the business case and demonstrating returns from SEO is important. The typical approach for this is naturally to use Google Analytics to report on the organic traffic segment. Since Google Analytics can no longer reliably provide SEO keyword data due to the growth in keywords marked not provided we have written about how to use Google Webmaster Tools keyword data to determine keywords. We re alerting readers to this example, since it shows that you should make colleagues (or clients) aware that significant additional SEO traffic may be hidden as a referrer. Case shows that 60% of direct traffic is actually organic search This research summary of Groupon visitor referrers  from Conductor summarises the importance of SEO to Groupon based on their standard analy
http://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/organic-search-site-referrer-digitalinsight/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s