12 essentials of an SEO proposal

What should a client-side marketer look for when evaluating an agency SEO proposal? One of the key decisions many companies must make in regards to search engine optimisation (SEO) is the decision on whether to create and build a team in-house or to work with an external agency or consultant(s). There are pros and cons to both approaches and many businesses often choose to go with a combination of the two: create a team in-house and work with external advisors to support best practice and on-going guidance. If a decision is made to work with an SEO agency there are number of steps to be taken, including the selection of a range of agencies and later the management of a pitch process which are covered in other articles and guides from Smart Insights included in the Agency Toolkit. However, first businesses need to tender for SEO and review proposals from a range of agencies. In this post, I’m going to review some of the key factors a client-side marketer should look for in an age
http://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/evaluate-seo-proposal/

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