Building responsive into your next B2B website redesign project

Examples showing why B2B website visitors deserve a great experience too Whichever business sector you are in, it is still crucial to consider your digital marketing as a holistic process created around your website. In a 2013 blog post here on Smart Insights I detailed a number of areas that all effective B2B websites should have. Many remain relevant even though the technology and customer expectation has moved on. The objective of this blog post is to build on this theme of centrality and align it with the delivery of powerful and engaging user experience that draws visitors in and keeps them coming back again and again. Only by creating a website rich in customer focused content and that is built to respond to the device it is being viewed on, has the chance of catching and maintaining attention. I ll also be covering this topic as part of 6 key tactics to Turbocharge your digital marketing in a free Smart Insights webinar on November 18, you can register here. Why invest in


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