Facebook to launch LinkedIn rival? [@SmartInsights alert]

Will Facebook at Work reduce the power of LinkedIn? Importance: Recommended link: Facebook at Work This is an interesting development, particularly for B2B marketers, but also for all of us who use LinkedIn to progress our careers and seek jobs! The development has not been widely reported other than in an FT.com article from 16th November which described the forthcoming new service like this: Facebook is secretly working on a new website called “Facebook at Work” The Silicon Valley company is developing a new product designed to allow users to chat with colleagues, connect with professional contacts and collaborate over documents, competing with Google Drive and Microsoft Office, according to people familiar with the matter. The new site will look very much like Facebook – with a newsfeed and groups – but will allow users to keep their personal profile with its holiday photos, political rants and silly videos separate from their work identity. Facebook declined to comment .


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