Improving your Social Media – website integration

Understanding your social media site integration and improving its impact on your inbound marketing Social media is now a truly established inbound marketing channel, with capacities to re-engage a customer base and influence huge audiences. So much so, that links, buttons and widgets that connect websites to profiles are ubiquitous.  Indeed, there is barely a site hosted without them. I think it is safe to assume that the vast majority of people will consider it best practice to have them on websites, yet how many of us think consciously about their potential impacts on a website? Creating distraction and exit points without motive Linking to social media accounts from websites can, of course, be hugely advantageous for a business. However, having scoured websites from a wide range of sectors, it is noticeable that many do not use them in ways that channels users sensibly. Used badly (as above) the links simply create holes in your conversion funnel by distracting and disengaging u


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