A video history of Content Marketing

Examples of how content marketing has evolved from 1895 to 2014 Did you know that content marketing started in 1985 when John Deere launched The Furrow Magazine and P&G were the first to sponsor a soap opera, and this is where the term Soap Opera comes from? We re sharing this video since it gives a simple introduction and interesting examples of how content marketing formats have evolved from sponsorship to video to editoria. Of course, the video is an example of a piece of content marketing too As the video states: Content marketing is at the centre of many brand s marketing strategy with powerful visual content, as it becomes so much more personalised with the tools and technologies that marketers have today. Content Marketing is Engaging consumers with the stuff they really want, in a way that serves your brand s purpose and ideals, rather than just trying to jam your logo onto their periphery, Keith Blanchard, NYC


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