Social media listening tool comparison

Updated report shows the why, what and how of selecting social listening tools Listen first! is the first step in almost all advice on creating a social media strategy. To listen effectively you need to choose the right listening tool. There’s certainly no shortage of choice. Back in 2009 (and updated since) we created a comparison of 36 of the best known social media listening tools including free and paid. It seems the choice now is even more bewildering. An October 2014 comparison of social media monitoring tools by Ideya Ltd shows that there are at least 245 tools now available. Of these 197 are paid, with the remainder free or using a combined model. The 74 pages long report extract below, also published on the ( ) has a good level of detail on how to approach selecting tools, a listing of all tools and detailed profile of 10 tools (out of 245 profiles available in the full report). How do social listening tools help in marketing campaign


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