Using Content Marketing to boost your trade show event effectiveness

7 idea for exhibitors showing how you can integrate content marketing into your next event Every B2B marketer is familiar with the lead generation and branding benefits of trade shows made possible by the highly focused audience of potential customers to the brand recognition you get from having hundreds, or with the right location, thousands of people view your display. Likewise consumer events can give similar benefits. With the increasing interest in content marketing over the last few years, I m surprised that fewer marketers seem to be familiar with is the potential to create amazing online content from your trade show experience. From answers to questions to interviews with industry insiders, trade shows are great opportunities to create stellar content or integrate existing content assets. In this guide, we’ll share seven creative content ideas that you can put into action at the next trade show you attend. From time-lapse videos to summaries of the event’s top presen


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