How do shoppers use their Smartphone when shopping? [#DigitalInsights]

Over 56% of the 18-24 age group are Retail Showrooming Retailers are embracing how consumers are using their phones and it s more than a browse or research product function with consumers using their phone in store in a variety of ways to price check, access ratings, reviews and promotions all common  Retail Showrooming practices. This research shows the relative popularity of these activities in the UK: comScore are seeing a similar patten in other countries using their panel. For example, in Germany, as comScore s latest research released from their MMX® Multi-Platform panel shows:  over 40% of smartphone users are using their phone whilst shopping . You can download the full comScore Multiplatform Majority report from their site. Also, look out for our new report from Tery Spatero on crafting the multi-channel retail experience.


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