Tools and techniques to improve YouTube content marketing

How to measure the marketing effectiveness of video content Your video is clocking up hundreds of views, which is great. But does that mean it’s successful? Not necessarily. A revved up view counter in YouTube may indicate that your video is popular, but it doesn’t tell the full story. For example, it doesn’t tell you how many people only watched the first couple of seconds before dipping out, if they re-watched any sections or if they skipped entire parts. Rather than watching views, you need to be measuring a much broader set of metrics. If, like most people, you choose to host your video via YouTube, the metrics you need to consider lie deep within the analytics section of YouTube. YouTube Analytics options YouTube Analytics offers in-depth video data which is much more than just views. One of the first places to start is the Traffic Source. Find out where your viewers have come from and how long they spend watching your video. You can pinpoint the exact spot in your video w


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