Creating Winning Content

How and why we should move on from Content is King Content is King That phrase has been used so often over the years that it has become something of a mantra and a well-worn one at that. That doesn t make it any less relevant than it was at the time or that we should lose sight of its meaning which is that content will always, and should always, carry great significance. In case you re wondering, Bill Gates coined the phrase Content is King    it was the title of an essay he wrote back in January 1996. One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create, mused the co-founder of Microsoft, over 18 years ago. And Gates was right. As a journalist at the beginning of my career in 1996, I recall the distant rumblings of panic when as the size and scope, and sheer reach, of the internet became apparent. Getting published suddenly became a lot more achievable, for all. Suddenly, everyone and anyone could find thei


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