How do rich media increase SERPs CTRs? [#DigitalInsights]

Analysis of content CTRs shows the impact of video and images BrightEdge has reviewed the types of content that perform best in delivering organic traffic. These charts show the desktop click through rate (CTR) in the search results (SERPs) for different ranking positions compared to classic written web content. The text results compare to other research on clickthrough rate on organic results with position. However the results for images shows that clickthrough rates are higher overall for different tanking positions. The effect is less evident for video where the CTR with position curve is more similar to that for classic text result.s You can download the full report Cracking the Content Code from Brightedge.
http://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/rich-media-ctr-serps/

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