Five reasons your small business blog is failing

and how to deliver on the potential of your blog The potential benefits for a small business that blogs are vast. Along with building brand identify and improving reputations, it can also help build a loyal base of customers, increase search engine visibility in a fiercely competitive environment and lower the overall cost of marketing goods or services. However, it s common for businesses to fail to reap the rewards they were looking for when they start blogging I ve identified five below. There are some common reasons for these failings, that I ve seen when working with clients, which if acknowledged can be used to turn the blog around to deliver on the benefits originally sought. 1. Lack of skills and resources Perhaps the biggest reason why a small business blog fails is down to a lack of skills and resources. Even though the author may have extensive knowledge about the subject in question, this may not relate to a piece of written work. What’s more, with so many other areas
http://www.smartinsights.com/digital-marketing-platforms/business-blogging/small_business_blogging-failures/

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