Affiliate marketing USA vs UK

Expanding your affiliate program to the US the right way The globalization of e-commerce, coupled with a growing American demand for British goods, has many U.K. retailers eyeing the U.S. market. And with global B2C e-commerce expected to reach $1.5 trillion this year, they’re not alone. Retailers across the world are tapping into this lucrative consumer base with sophisticated affiliate programs. With global retail affiliates like RetailMeNot, rewardStyle, and ShopStyle gaining in popularity, homing in on consumers who crave your products is becoming easier than ever. However, it’s important to note that not every retailer is ready for the competitive affiliate landscape across the pond as there are a number of differences you must consider when launching an affiliate program in the U.S. These include program management services, industry standards, compliance, and interactions with merchants and networks. Without a thorough understanding of how U.S. affiliate market operates, yo


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