Which types of tweets get the most shares according to Twitter [#DigitalInsights]

Visuals and Videos win if you want more ReTweets We thought this research worth sharing since it s completed by Twitter s own data scientist Douglas Mason. It suggests which types of content marketing via Twitter may be more effective. Mason examined millions of Tweets from verified users (that s big brands and celebs) to see whether some types of Tweets receive more engagement than others. So, what impacts Twitter engagement? Is it the hashtag, video, tweet containing a digit, a quote or photo? His findings discovered that there are differences by industry and as expected, they do boost retweets. Though which are more impactful than others? on average, sharing photos boosts engagement more, followed  by videos and quotes.


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