6 Email Marketing Best Practice Tips

What are your recommended Email Marketing techniques? That’s the question we posed in our recent email marketing tips competition. Thanks if you contributed a tip or shared the suggestions! We had lots of great suggestions, so it’s a pity we don’t have a prize for all, but we have now selected 3 winners and there are 3 “highly commended” tips. I asked our judges Chad White who offered up 3 copies of his new book Email Marketing Rules and Tim Watson, Email consultant at Zettasphere and regular Expert commentator on Smart Insights to each choose 3 tips and explain why they liked them. I then decided on a winning three based on the depth of the contributor’s insight and those who gave a specific example of a test. Three winning Email marketing tips Here are the “lucky winners”: 1. Alan Moir on Personalisation. In one word: Personalisation. “Companies gather some quite useful information when getting people to sign up for a free download, receive product updates or make


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