Engagement marketing is more than relationship building

Introducing the 7 principles of engagement marketing Just a few generations ago, the world of doing business was driven by face-to-face relationships.  Many of us have heard stories from grandparents who talked about their butcher or baker as if they were old friends. These unique and intimate relationships were powerful, built strong relationships with customers and ultimately drove customer loyalty. This concept was one of the main casualties of the digital revolution – as buying moved into online channels and a plethora of new tools and channels became available to marketers to help them to communicate with customers in a digital world. Databases were blasted, demand was generated and victory was achieved – in the short-term at least. But in today’s digital world, buyers are more becoming ever more empowered.  Steadily, buyers have acquired the power to define their own buying process so the days of marketers interrupting customers and prospects with their own agendas seem
http://www.smartinsights.com/customer-engagement/customer-engagement-strategy/engagement-marketing/

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