Define how content marketing will add to your brand


Day 2 in our 5 days to Successful Content Marketing Series Yesterday I introduced our mini series by reviewing the key content marketing strategy questions.  Today s advice is all about working out how your brand and business offering can extend into a content proposition. What kind of content can you credibly create, and how can this content support your business goals? Think of a classic sales funnel, such as AIDA (Attention, Interest, Desire, Action). Your content marketing activity will typically be most valuable around the Attention and Interest top-end, where search and social tend to be the key triggers of engagement. So ask yourself: what kind of content can we create that the people we’re trying to reach might care about, or be prepared to offer a click or an email address for? For a quick answer to this, consider: What expert knowledge do we sit on? What do we know more about than anyone else? What kind of questions are people searching for that we can provide credible an
http://www.smartinsights.com/content-management/content-marketing-planning/define-content-marketing-branding/

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