7 BIG questions to drive customer engagement

How do you build long-term relationships with customers using digital media? Open conversations generate loyalty, sales and most of all, learning for both sides . Seth Godin Achieving engagement with a customer or fan base is not so much about tactics such as Facebook or tools like Radian6, but how these are best leveraged to enable meaningful interaction with the consumer. As Seth describes in the quote above, open and maintain conversation, ask questions, listen, build better products and market in a more relevant way add value to the relationship with the consumer. To create these conversations and build relationships is challenging the biggest challenge in marketing perhaps. There are no quick tips we can give here, but we can offer this structure which will step you through the decisions you need to make to work towards long-term relationships. We also have a new guide by Andrew Campbell describing how to create a customer retention plan, again part of a long-term process to bu
http://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/7-questions-to-drive-customer-engagement/

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