A 3 Step plan for creating a mobile marketing strategy

Planning a mobile marketing strategy The year of mobile’ has been quoted many times over the past 5 or even 10 years as organisations tentatively decide if this will be the year to invest in their mobile proposition. A recent study by comScore suggests the dawn of mobile marketing becoming a mainstream channel is finally upon us with a recent report claiming that mobile usage (combining mobile web browsing and mobile apps) accounts for 60% of time spent consuming digital media compared to 40% via desktop. This suggests the importance of creating a mobile marketing strategy and in this post I will highlight some key components of this and case studies to illustrate where a mobile strategy has been implemented. The chart below enhances this significant change in media platform usage since May 2013 to June 2014, displaying a fundamental shift to mobile browsing: Source: comScore Not only has mobile browsing disrupted the digital landscape, the chart below sheds some more insights into


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