10 common and costly PPC mistakes

Avoid those common PPC Mistakes to maximise your campaigns As I work with new clients to improve their PPC campaigns, there are some common mistakes I see again and again. These include both the way the account is set up and the overall strategy of where to focus PPC spend. In this post I ll recommend a number of tools and techniques that can help you avoid these mistakes and so boost campaign ROI in AdWords. 1. Not analysing enough data One simple mistake that marketers make is that they don t analyse enough data to come to a statistically reliable decision. When you first start out testing and you see that one ad has 15 clicks and one has 12 and come to the conclusion that the one with 15 is better. However here you would not have enough data to make a reliable decision and are at risk of choosing the wrong advert as your winner. To ensure that you always have enough data when testing I would suggest using Splittester.com. It s a simple free tool that allows you to enter the numb


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