5 Website Personalization Myths

Are the myths about deploying web personalisation tools holding you back? Personalization has been causing major ripples in the digital ocean for many years. Most notably, Amazon pioneered and leveraged the technique in their successful quest for retail domination. Now, they enjoy 30% of their revenue alone through their skilful use of personalized product recommendations. Similarly, whether choosing a movie on Netflix, or flicking through your social media news feed, you ll find personalized content served at every turn. The benefits are indisputable. Research by Forrester found personalization to be the top priority for 55% of retailers. Similarly, it was found to be this year s top digital priority for B2C marketers. An effective personalization strategy is now widely recognised as essential to reaching the top global levels of conversion. And it s not just the marketers who agree. Another interesting survey revealed that 83% of consumers themselves want to receive a personalize


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