A Retail Content Marketing Case Study: Wauwaa

How Wauwaa is creating valuable content to grow a community passionate about its brand Tell me a story. Use evocative language, inspiring graphics, beautiful imagery and original sound. Tell me a story which draws me in and keeps me with you and prompts me to tell you how I feel about it. Tell me a story which I want to share with the world, and come back to you tomorrow for more of. Tell me a story. This, you see, is how we do things at Wauwaa. Our business is e-commerce retail, that’s where we make our money. Our income is made from the sale of baby and nursery items online. But our content marketing is an essential facet of our overall marketing activity, and it feeds directly into our digital marketing strategy. As a result, our brand is about more than just commerce. It’s about content and it’s about community. Let me explain.  Telling stories to address content marketing challenges At Wauwaa, we recognise that great content drives digital traffic and we accept that consum


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