Google Analytics Benchmarking Returns! [@SmartInsights alert]

Compare your traffic sources and mobile vs desktop audience split to others in your sector to make the business case for investment in digital marketing Value: Recommended link: Google Analytics Benchmarking announcement Do you remember Google Analytics Benchmarking? You’ll need quite a good memory since Google withdrew it in late 2011 I recall we lamented its passing in this post on using Google Analytics to Benchmark engagement with a site recommending how to use measures like bounce rate, pages per visit and visit duration to compare engagement with your site. Well, now it’s back with a bang including a new interface and new types of reports. Here’s how to check it out: How do I set up Benchmarking? This is easy and you may well have it set up before. Head to Admin and check the second box shown. Data is shared anonymously, so there is no greater risk than having your data stored on Google already. You also have to set up an Industry category to compare in the Properties Admi


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