Latest Gartner Hype Cycles

Evaluating technology options for innovation in marketing do you know your hype cycles? If you re involved in marketing strategy development, you will be constantly making judgements and doubtless arguing with colleagues about which digital technology innovations are most relevant to  your organisation.  In this post we share some examples of Gartner s well established Hype Cycle tools which serve to highlight the adoption of new technology tools within the marketplace. I m noticing a lot more innovation roles in larger organisations recently. It s great to see companies investing in understanding technology and marketing trends to try to create a roadmap for prioritising and implementing innovative digital technologies for marketing applications. The Gartner Hype Cycle model for technology innovation You may well know the Gartner Technology Hype cycle since this has been published for over 10 years, over time they have added a comprehensive range of hype cycles covering technology
http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/

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