How can companies use the knowledge at their fingertips to create shareable, unique content in-house?

A 4 Step guide to maximising your own resources for your content strategy When it comes to building a strong digital campaign, many businesses underestimate the value of the information and resources they already have – particularly if they are specialists such as negligence lawyers and recruiters who have a wealth of statistics at their fingertips. The key to creating engaging content is to assess how you can transform the information you already have into a resource that portrays user-friendly and valuable facts about your industry. This will automatically increase the chance of someone who requires your services finding your business organically online. 4 ways to create shareable and unique content using your own resources 1. Define your end goal? As with all marketing strategies, identify your goal before devising a plan to achieve it. This will give you the information required to assess the customer you are looking to attract and the type of content that will best engage that


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