How can companies use the knowledge at their fingertips to create shareable, unique content in-house?

A 4 Step guide to maximising your own resources for your content strategy When it comes to building a strong digital campaign, many businesses underestimate the value of the information and resources they already have – particularly if they are specialists such as negligence lawyers and recruiters who have a wealth of statistics at their fingertips. The key to creating engaging content is to assess how you can transform the information you already have into a resource that portrays user-friendly and valuable facts about your industry. This will automatically increase the chance of someone who requires your services finding your business organically online. 4 ways to create shareable and unique content using your own resources 1. Define your end goal? As with all marketing strategies, identify your goal before devising a plan to achieve it. This will give you the information required to assess the customer you are looking to attract and the type of content that will best engage that
http://www.smartinsights.com/content-management/content-marketing-creative-and-formats/internal-knowledge-content/

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