How to make SEO, social media, email marketing and more work together

Integrating different inbound channels as part of a content-led digital strategy Here s the only way to approach your marketing: What content will your customers thank you for? Ann Handley, Chief Content Officer at MarketingProfs @MarketingProfs In the ever-evolving sphere of digital marketing, creating compelling content just isn t enough. Instead, what you need to do is develop a strategic plan that is both consistent and integrated and will help drive traffic, generate leads and increase your conversions. While content creation still plays a pivotal role in an effective marketing strategy, smart brands are taking a more holistic approach and that means focusing on how content marketing, SEO, social media, blogging and email marketing all work in sync.    Along with our own tips and tricks of the trade, in this article AWeber has enlisted a few industry leaders to share their insights and best practices to help you craft a solid, comprehensive digital marketing strategy. These


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