Integrating social media and content marketing for Ecommerce

Examples and research showing why content marketing is now key for driving Ecommerce customer journeys Ecommerce is constantly evolving alongside the development of new digital media and technologies, yet one aspect has not changed. That is, the importance of search intent in the buyer journey. Consumers continue to use search to find, research and buy the products that they want. However, though this basic fact may not be changing, the way search works is. Search algorithms and in particular those by Google are regularly updated to focus more on quality and relevance of content. So now ecommerce businesses have to think differently about content s position in the buyer journey. Long gone are the days of keyword density, link farms and ghost pages. Want your products to rank well for search? You need quality content. The intersection of content marketing and ecommerce How are ecommerce businesses using content marketing?  New research from Econsultancy and EPiServer shows an inc
http://www.smartinsights.com/content-management/content-marketing-creative-and-formats/integrating-social-media-and-content-marketing-for-ecommerce/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s