The Pros and Cons of CEO Blogs

Should your CEO be blogging? Should your CEO have a blog separate from your company’s blog? Although it does depend on sector, it’s an increasingly important question, since many CEOs are emerging (or are already well established) as the public face of the organizations they lead. Richard Branson (Virgin Group), George Colony (Forrest Research), Mark Cuban (Dallas Mavericks) and Martha Heller (Heller Search Associates) are only a few of the many chief executives who have successfully taken to digital media to communicate on a more informal basis to employees, customers and other stakeholders. Many of these also run a LinkedIn blog shared via LinkedIn Pulse alongside their personal presence. Pros and Cons of running a blog Here’s a look at some of the pros and cons for CEOs contemplating a blog of their own: Pros of CEO blog These include: It gives your company a personal touch. Any effort that helps to humanize your brand should be strongly considered. A personalized CEO blog
http://www.smartinsights.com/digital-marketing-platforms/business-blogging/pros-cons-ceoblogs/

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