Global rate of annual mobile advertising demand doubles

Are you reaching your audience on mobile? This month, the IAB and IHS Technology s published a survey that shows strong demand for global mobile advertising, as revenue almost doubled last year to 19.3 billion dollars and mobile growth accounts for a large proportion of this. In terms of the format of mobile advertising, display has shown the most growth followed by search and then messaging. According to Anna Bager, Vice President and General Manager, Mobile Marketing Center of Excellence, IAB. as mobile ad campaigns become easier to plan, create, buy, and measure – in great part due to programmatic strategies – these operational efficiencies are spurring the growth of the mobile display ad market. And, this impressive rise in mobile advertising is unquestionably a worldwide phenomenon, with strong year-over-year upticks being seen in every corner of the globe. Globally, there are differences across format across mobile advertising as show below: Read IAB s full report for more


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