The Truth about Cart Abandonment

10 tips to create an effective Cart Recovery Programme According to research recently released by Britain’s Retail E-mpire, the UK will become the world’s leading ecommerce exporter, with online sales generated by UK retailers from international markets expected to soar sevenfold to £28bn by 2020. However, according to our latest research, on average 84% of people who visit a site abandon their purchase before checkout, costing retailers billions in lost sales. So what can we do about this problem? Well first of all – let’s switch it around and look at it as a fantastic opportunity rather than a problem. Opportunities are always easier to action than problems – right? The Opportunity for retailers So we now have a lot of potential buyers who in many case simply need a small nudge in order to complete the purchase and the good news is, that these abandoned sales are 10 times more likely to convert than other site visitors. So let’s make the most of this valuable opportunit
http://www.smartinsights.com/conversion-optimisation/checkout-optimisation/cart-recovery/

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