Encouraging marketing innovation

6 examples of businesses building new systems to innovate their marketing using digital technology Against the backdrop of CMO’s spending more on technology than CIO’s there has been a lot of debate about where digital strategy should exist within an organisation. Is this missing the point though?  Perhaps the question we should be asking is when will corporate and marketing strategy simply become part of an overarching digital strategy that is responsible for the direction of business as a whole. Since I work in a digital agency you could say I’m bound to see things this way but let’s take a look at the facts.  At present many of the conversations that we at Blueleaf have as an agency will start with a brief for a new website but increasingly such discussions go on to encompass marketing issues that are fundamental to the organisation as a whole. G.R.I.N. and bear it This is because digital technology is becoming the operating system upon which successful modern businesse
http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/marketing-innovation-digital-technology/

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