A process to put the right ideas at the heart of your content marketing campaigns

Bringing ideas to life developing the perfect process for content ideation Creative thinking inspires ideas. Ideas inspire change Ideas are the lifeblood of campaigns and the content strategy to support them. Creating brilliant ideas and developing them into unique and appealing content is what marketing campaigns have used to generate audiences for years, and that won’t be changing anytime soon. The value of the creative process is something we recognize and respect at Zazzle Media, which is why we spend hours – many, many hours – honing that process. In this post, we ll describe 12 process steps to consider as part of content ideation. But contrary to popular belief, there’s a lot more to producing fantastic ideas than huddling together crossed-legged in a Zen-like state, shouting random ideas at each other during a wacky brainstorm session.  Adopting the structured approach this article suggests will help produce consistent results across the board, whatever business you
http://www.smartinsights.com/traffic-building-strategy/campaign-creative/content-marketing-ideation-process/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s