How to prepare a content marketing timing plan

Getting noticed with Three S Timing for content marketing campaigns In my previous article covering the core tenets of the Watertight Marketing Framework, I looked at earning the right to a person s time. This can be achieved by developing a range of time-chunked materials will help you to steadily increase the amount of a person’s time they are willing to give you. Today, I m moving on to deciding exactly when you put that material out there. That is, what month of the year, what day of the week, and what time of the day? Once you have your range of materials mapped to a buying decision in place, you ll need to prepare a content marketing timing plan for its release. You can do this simply and powerfully with Three S Timing: Selectivity Scheduling Seasonality Selectivity – showing up when they’re in a buying mood You’ll often find that a customer reports that winning their business was a result of ‘lucky timing’. That is, you happened to show up when they were looking


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