What influences purchase of your product or service? [Infographic]

Understanding your customer buying decision journey Getting cut through is a key challenge for marketers today since there are so many online influences on purchase from search engines and social networks and from media sites to personal blogs and YouTuber vlogs. So, to be effective in influencing purchase today, brands need to intimately understand the footprint of their brand communications through marketplace mapping and how this relates to consumer purchase decision-making. To help you understand your consumers decision journey we have created this new infographic which summarises the latest thinking on how to use online marketing to influence purchase. Infographic: Today s consumer journey and the influences on purchase Google s ZMOT is a key influence on our infographic since this helps show us how important search engines and social media are as consumers seek to find out about the options available through search and social media and so add new brands and buying option


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