Creating a Digital Transformation plan

3 essential steps to kickstart Digital Transformation Digital Transformation is a focus for many organisations right now and as you can see from the Google Trends search volumes, it s increasing in popularity recently. As with any change within an organisation, there are many challenges (as shown in my previous post on Understanding Digital Transformation), so once you ve identified digital advocates in the organisation, it s time to map out the journey. In recent months, several companies have mentioned to me that their CEO is committed to digital, but they re having challenges at middle management levels, where it s harder to gain commitment. This can be easier if there is a clear plan shared with all. You can, as many do, call this your digital roadmap, it describes where the business is now and where they re going. There are several models available, for example, Dave Chaffey recommends the Carnegie Mellon Capability Maturity model (CMM) in his post Using capability maturity m


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