6 advanced KPIs for measuring email engagement

Going beyond opens and clicks to evaluate and improve subscriber engagement with your email programmes How engaging are your emails? It’s likely that you review open and clickthrough rates for individual  email campaigns and newsletters, but can you measure and prove how engaging your email marketing is on a long-term basis across multiple emails starting with the first welcome email. Dan Hare showed in his recent post that it s challenging he presented data which shows between 50-90% of subscribers may never open or click in a 6 month period. In this article I’ll show some more advanced techniques we recommend to assess subscriber engagement which go beyond the basic email metrics of delivery, open and clickthrough rates. 6 KPIs to Review Email Marketing Engagement By using these more sophisticated measures to review your emails you will be able to zero in on which aspects of your emails aren’t working and so improve engagement. 1. Engagement with creative. Let’s start


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