Do you talk to your customers or talk to your customer?

Creating more relevant personalised communications Receiving messages from a company you have never spoken to can be annoying and intrusive at best, often referred to as spam. Therefore, gaining permission to speak is a critical element in building a relationship with your customers, but using this right to broadcast the same communication to all customers will eventually turn your message to “noise”. Having a conversation is not a one way speech, but an interactive communication which listens and speaks to, not at the customer. Within the travel and tourism industry the need to provide the personal touch is a key differentiator of single and smaller hotel chains, with the service and attention to detail making the experience memorable and distinctive. This unique and distinguishing service is often carried across to the digital world, with some very elegant, evocative images and presentation utilised to extenuate the quality and level of service offered. Using this content to spe
http://www.smartinsights.com/email-marketing/email-targeting/talk-customers-talk-customer/

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