How to simplify the website localisation process

How to simplify your website localisation project A decade or two ago the extent of most business s online strategies would have been whether or not to bother having a website. Now there are all sorts of things to consider, from social media marketing to optimising for mobile and, if you are looking to reach an international audience, localising your website. Localisation can be a huge project but there are ways to simplify the process. It can also be hugely important when it comes to reaching new markets. The World Wide Web theoretically puts the whole world at your fingertips but in practice there are cultural and linguistic barriers to overcome. There s a temptation to think that a single English language website will suffice but numerous studies have shown this is not the case. A survey by Eurobarometer found that only 18% of EU internet users who visited foreign language (typically English) websites said they would frequently buy online in a language other than their own. A more


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