Facebook ad clickthrough rates – new research

New report reveals the effectiveness of different Facebook retargeting options Value/Importance: Recommended link: Facebook ad research With the continued decline in organic reach in Facebook, opportunities for brands to get visibility for their brand page status updates is getting severely limited. According to this Social@Ogilvy report, the organic reach of brands’ posts may soon reach zero, meaning that brands will no longer be able to reach their Facebook fans at zero cost. They recommend advertising as one option, which begs the question of the clickthrough rates and costs of Facebook ads. This new report from Facebook retargeting service AdRoll provides useful data for brands to make the case for investment in Facebook advertising. The research shows that overall clickthrough rates of both News Feed targeting on desktop and mobile were significantly better than general web retargeting according to the report, with desktop having 8.1x higher CTR and mobile having 9.1x higher CT
http://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-ad-clickthrough-rates-new-research/

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