What Makes Great Ecommerce Websites Great? Part 1. The Home Page

5 examples of retail home page good practice Great ecommerce websites are likely to be based on personal preference. But many would agree there are common practices for persuasive design that should be tested, if you re not using them already. In this post, I take a look at a range of less well-known small to medium business ecommerce websites where I have deconstructed the practices to suggest a shortlist of must have features for the homepage. It s part one of a series of posts, next I ll be looking at category pages. Of course, in a blog article there is a limit on what can be sensibly covered. See the relevant Smart Insights guide for more details. Recommended Guide: Ecommerce Design Patterns Use our wireframes and examples to test and create more persuasive Ecommerce designs to boost retail sales. Download our Ecommerce Design Bible. Home page feature 1. Clear Navigation covering sufficient product categories Browsing is a core user activity on the home page. So your
http://www.smartinsights.com/ecommerce/merchandising/e-commerce-retail-home-page-best-practices/

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