How to re-engage lapsed customers using email marketing?

A case study of re-activation of lapsed customers with Marketing Automation and Gamification: An email marketing case study from CarDelMar The well-known marketing rule that investing in acquisition of new customers is six to seven times costlier than re-activating past customers suggests the value of investing in reactivation campaigns. In the omnichannel world we live in,  a wide range of possible methods are available to re-engage those who have lapsed, or if you prefer, are churned  buyers. Among the most effective methods is surely re-activation by email marketing. In this case study we present how optivo helped the German online car hire broker CarDelMar with an automated reactivation campaign, which was designed and carried out using the software of email marketing service provider optivo. The challenge of inactivity Previously, CarDelMar had been sending out fortnightly newsletters with information on exclusive discount campaigns, useful tips on booking reservations
http://www.smartinsights.com/email-marketing/behavioural-email-marketing/re-engage-lapsed-customers/

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