In-depth: A fashion brand CRO case study

How golfing brand Lyle& Scott achieved a 48% Increase in Revenue Per Visitor Throughout its 140 year history Lyle & Scott has built a global reputation for distinctive, beautifully designed, high quality knitwear, combined with the brand’s solid authority and presence in the golfing sector.  The company is committed to developing new and exciting products, making them available to customers across multiple channels. The Lyle & Scott website (www.lyleandscott.com) now retails in over 50 countries worldwide making ecommerce one of the major components of the company’s sales structure. This case study shows how they increased the vital revenue per visitor KPIs by following the AWA Digital Ecommerce CRO process. CRO project background and objectives Lyle & Scott’s objective was to increase the conversion rate of the Website. The ecommerce team wanted to augment online sales by increasing revenue per customer. The ecommerce team had built a substantial customer database and were a
http://www.smartinsights.com/conversion-optimisation/conversion-optimisation-strategy/fashion-brand-cro-case-study/

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