Reviewing content effectiveness with Google Analytics Content Groups

A tutorial showing you the options to set up this new GA feature When Google Analytics launched in 2005 it democratised web analytics with its feature rich offering, since then Google has worked hard to add new features to a product that is now considered a viable alternative to most enterprise level web analytics tools. But until recently GA lacked a key feature that many of it’s competitors have had since the first half of the last decade, that is the ability to group content at the session level. Grouping content has lot s of applications, for retail sites grouping categories and products is important, for media sites, different types of stories and today all businesses need to know which types and formats of content are supporting their content marketing. Other tools around the time of Google Analytics’ launch, such as HBX, dealt with this very well but Google, with its URL based content reports and lack of segmentation couldn’t deal with it without some rather involved con
http://www.smartinsights.com/google-analytics/google-analytics-setup/google-analytics-content-grouping/

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