Are You Taking Advantage of Triggered Messaging?

Research showing how using event-triggered emails boosts open, clicks and retail sales As customers of retailers, we have all seen triggered messages based on a response to an action we have taken, for example welcome emails on subscribing, onboarding emails after purchasing, and shipping reminders. More generally, they can be used by all types of businesses to welcome and engage prospects and customers where they re known as behavioural emails and are one of the key functions of Marketing Automation. As marketers, we know they can be extremely effective, but research shows, fewer than half of business are using them. This post explains: Why triggered messages are effective, Typical results retailers can expect from triggered messaging Good scenarios for using them, Most importantly when they do or don t work. Why are Triggered Messages Effective? Econsultancy reports that triggered email open rates are four times higher than newsletters. And the Direct Marketing Association report
http://www.smartinsights.com/email-marketing/behavioural-email-marketing/taking-advantage-triggered-messaging/

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